Develop a Data-Driven Marketing Roadmap
The key to long-term success for any initiative is a clear vision for the future. WebbMason will develop a baseline of current marketing initiatives by documenting the data, technology, people, process, current outcomes and desired outcomes your organization has in place today. WebbMason will collaborate with your business, technology, and analytics stakeholders to architect a data and analytic environment that will support data-driven marketing campaigns. Together, we will define current and future Key Performance Indicators (KPIs) to measure the ROI of all marketing campaigns. We will go beyond just KPIs to define advanced analytics, including predictive models for acquisition and winback. The end result is a strategic roadmap that includes technology implementation, data, KPI and dashboard development, analytic projects, and modifications to existing marketing campaigns based on your goals and priorities.
This roadmap with allow you to incrementally and cost-effectively deploy data-driven marketing solutions that will provide better insight into your marketing initiatives, reduce the cost and increase the ROI of marketing campaigns, and provide better conversions and customer engagement
Create a Customer 360
One of WebbMason's greatest strengths is the ability to bridge the gap between different areas of the business. In order to get a true 360 degree view of your customers, you must work with data that is distributed across the enterprise. WebbMason is experienced in working with IT, Marketing, and other operational units to pull together all the data required to generate valuable insights.
Deliver the Power to Predict
How can you better target marketing programs to drive higher acquisition? Are there new segments or microsegments that are the best opportunities for new growth? How can you keep your customers coming back? We can improve performance of direct marketing-both digital and physical, as well as digital advertising. The outcomes are improved conversion rates, reduced cost of acquisition, and lower customer churn. Because we model your best customers, the profiles of our newly acquired customers will boost your customer lifetime value.
Tie Analytics with Marketing Execution
When WebbMason's data science expertise is combined with our marketing execution capabilities, the best possible outcomes are produced. Our process starts with analytics and segmentation to ensure you are targeting the right people with the right content. We then create a strategic, targeted campaign that can be executed across all channels and that provides the visibility and metrics to allow you to understand, with precision, what is effective and what needs improvement. We conclude this process by optimizing the campaign to ensure we maximize campaign effectiveness. As direct marketing experts know and practice, building ongoing measurement and analysis of campaign activity leads to increases in conversions and other performance improvements.