581
Brands Served in a full-service capacity
900+
Live Marketing Sites managed daily by customers
1.75
Million Registered Users within MarketingBench
351
Cups of Coffee Brewed in the office each day

World-class Analytics

WebbMason is a leader in analytics. We provide end-to-end services to support the development and execution of analytics initiatives - strategy, technology, implementation, data management, data science & analytics and production deployment. The WebbMason Analytics team includes data scientists, business analysts, data engineers, developers and project managers. Our ongoing measurement and analytics drive continous improvement in business performance. We have developed a repeatable blueprint for implementing an Analytics Platform that provides a turnkey environment to get up and running quickly in the cloud or on-premise.

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Analytics Platform

The advanced WebbMason Analytics Platform provides a turnkey analytics environment in the cloud which supports data management and advanced analytics for improved business outcomes. The Platform provides all the built-in tools necessary to provide a world-class analytics infrastructure. WebbMason services are available to fully manage the data environment, while providing end-users with self-service access to data to build their own dashboards and applications. The Analytics Platform is private, secure and compliant with all HIPAA regulations for managing PII and PHI data.

Develop a Data-Driven Marketing Roadmap

The key to long-term success for any initiative is a clear vision for the future. WebbMason will develop a baseline of current marketing initiatives by documenting the data, technology, people, process, current outcomes and desired outcomes your organization has in place today. WebbMason will collaborate with your business, technology, and analytics stakeholders to architect a data and analytic environment that will support data-driven marketing campaigns. Together, we will define current and future Key Performance Indicators (KPIs) to measure the ROI of all marketing campaigns. We will go beyond just KPIs to define advanced analytics, including predictive models for acquisition and winback. The end result is a strategic roadmap that includes technology implementation, data, KPI and dashboard development, analytic projects, and modifications to existing marketing campaigns based on your goals and priorities.

This roadmap with allow you to incrementally and cost-effectively deploy data-driven marketing solutions that will provide better insight into your marketing initiatives, reduce the cost and increase the ROI of marketing campaigns, and provide better conversions and customer engagement

Create a Customer 360

One of WebbMason's greatest strengths is the ability to bridge the gap between different areas of the business. In order to get a true 360 degree view of your customers, you must work with data that is distributed across the enterprise. WebbMason is experienced in working with IT, Marketing, and other operational units to pull together all the data required to generate valuable insights.

Deliver the Power to Predict

How can you better target marketing programs to drive higher acquisition? Are there new segments or microsegments that are the best opportunities for new growth? How can you keep your customers coming back? We can improve performance of direct marketing-both digital and physical, as well as digital advertising. The outcomes are improved conversion rates, reduced cost of acquisition, and lower customer churn. Because we model your best customers, the profiles of our newly acquired customers will boost your customer lifetime value.

Tie Analytics with Marketing Execution

When WebbMason's data science expertise is combined with our marketing execution capabilities, the best possible outcomes are produced. Our process starts with analytics and segmentation to ensure you are targeting the right people with the right content. We then create a strategic, targeted campaign that can be executed across all channels and that provides the visibility and metrics to allow you to understand, with precision, what is effective and what needs improvement. We conclude this process by optimizing the campaign to ensure we maximize campaign effectiveness. As direct marketing experts know and practice, building ongoing measurement and analysis of campaign activity leads to increases in conversions and other performance improvements.

Accelerate your Big Data Adoption

WebbMason has the experience and expertise to take big data beyond technical proof-of-concepts to where it can provide real business value. WebbMason is expert in Hadoop cluster design and implementation at small and large scales, including security. We also have extensive experience working with technologies that complement and enhance the business value of your Hadoop clusters, including data visualization, ELT technologies, security, and analytics solutions. WebbMason can help you define clear requirements and business cases so that you can engage the business and grow your investment in big data.

Automate Data Pipelines

Analytics begins with data management. Without high-quality, integrated data, even basic analytics can be a struggle. Manual processes to produce the required data do not scale. WebbMason has deep expertise in building scalable, automated data pipelines for producing clean, integrated data that serves as the foundation for generating insights.

Improve your engagement with the business

One of WebbMason's greatest strengths is the ability to bridge the gap between different areas of the business. The most valuable analytics use cases always require data that is distributed across the enterprise. WebbMason is experienced in working with IT, Marketing, and other operational units to pull together all the data required to generate valuable insights.

Incorporate Self-Service Analytics

To achieve the highest impact, analytics needs to be pushed into the hands of business users. WebbMason is experienced in taking the results of an analytics project and moving it into a production system. Data-driven applications and dashboards enable the insights we generate to have a real and measurable business impact.

Create or Enhance your Analytics Environment

WebbMason has developed a clear blueprint for how to design and implement the technology infrastructure necessary for a robust analytics platform. We have experience working with many of the Big Data analytic technologies and leverage this knowledge to help our clients architect and implement leading-edge analytic environments. WebbMason is adept at assessing the current state of your data and technology infrastructure to define a clear roadmap for success. We offer expertise in the latest technologies across the entire analytics stack - including deep experience with Hadoop, as well as cloud platforms, data warehouses, data science technologies, and the leading business intelligence platforms. We will work alongside your IT to deploy on-premise, within your cloud environment, or you can leverage our own cloud-hosted analytics platform.

Develop an Analytics Roadmap

The key to long-term success for any initiative is a clear vision for the future. WebbMason will develop a baseline of current analytics initiatives by documenting the data, technology, people, process, current outcomes and desired outcomes your organization has in place today. WebbMason will collaborate with your business, technology, and analytics stakeholders to architect a data and analytic environment that will support your long-term analytics goals, without trying to "boil the ocean". Together, we will define current and future Key Performance Indicators (KPIs) to measure the ROI of all core business activities. We will go beyond just KPIs to define advanced analytics, including predictive models, that can accelerate your business . The end result is a strategic roadmap that includes technology implementation, data, KPI and dashboard development, and analytic projects based on your goals and priorities.

Automate Manual Reports

Analytics begins with data management. Without high-quality, integrated data, even basic analytics can be a struggle. Manual processes to produce the required data do not scale. WebbMason has deep expertise in building scalable, automated data pipelines for producing clean, integrated data that serves as the foundation for generating insights.

Augment your team with Data Science and Analytic Skills

When analytics are successfully deployed within an organization, the expectations for delivery of future work increases, whether you are staffed to handle them or not. WebbMason has a deep and talented team of data scientists, data engineers, business analysts, developers, and project managers. Our team can be an extension of your own to help you deal with short-term surge capacity or act as a long-term partner.