For those outside the organization, MarketingBench offers secure access to a branded online storefront where members can order and customize materials using pre-approved templates and ship them to their desired destinations.

Having their materials available through one centralized online access point that’s open 24/7 for users to select, personalize and order gives associations and their members greater brand control, faster turnaround times and the ability to change their messaging quickly without risk or high costs. For example, one association of law firms relies on MarketingBench to provide informational literature to its members. The organization writes brochures and other materials on regulatory and advocacy issues that members can access, personalize, and send to their own clients using the MarketBench system. Materials are printed and delivered quickly, thanks to WebbMason’s collateral print management system and targeted direct mail marketing capabilities.

WebbMason’s Interactive and Web Services Group also works with associations, delivering unique donation platforms that incorporate social media and allow donors to create their own personal fund-raising campaigns, select the cause they want to support, and invite others to join their cause. The WebbMason solution maximizes social media’s potential for promoting causes while keeping association fund-raising costs down. By giving donors a way to personalize their messaging, WebbMason’s solution helps bring fund-raising solicitations alive to more individuals on a more personal level.

putting brand control directly in their hands. Branding becomes professional and protected – without giving up any flexibility for altering offers and messaging quickly. Administrators can accurately monitor item usage, co-op spending accounts and more.

With MarketingBench, franchises also get a secure digital asset management tool — a central portal that houses digital product imagery, audio files, logos, videos and other assets beyond print and promotional products.

In addition, WebbMason supports new store openings, open houses, tradeshow exhibits and other franchise events with promotional marketing strategies, email marketing campaigns, targeted direct mail marketing, collateral print management, and more.

If your organization doesn’t have the internal resources to create effective email marketing or web-based campaigns, WebbMason can help. A recent enrollment program we conducted for one healthcare provider integrated HIPPA-compliant print mailings, an online enrollment microsite, print reply processing, ongoing educational mailings and database processing. In five months the program netted 9,922 enrollments, reaching 142% of its goal.

To help streamline print management, improve operational efficiencies and reduce costs, WebbMason has an established seven-step Forms Management Discovery and Organization Process to handle document and record management for healthcare clients. We recently helped one hospital reduce its forms from 850 to 450, saving it close to $40,000 a year.

Healthcare organizations also rely on us for customized mailings to recruit staff and educate patients; on-demand document printing technology that enables staff to build, proof, order and ship professionally bound documents without ever leaving their desks; online ordering of customizable branded uniforms, and more.

In addition, as data experts, we keep sensitive information secure. We take HIPAA as seriously as our healthcare clients, strictly adhering to its policies and procedures.

WebbMason also enables hospitality clients to manage the vast array of marketing products they need — signage, membership cards, menus, banners, promotional giveaways and more. MarketingBench, our digital marketing management system, gives these organizations a single destination for on-demand ordering across multiple locations. Users get self-service access to the items they need, when they need them, from a system that automatically tracks individual spending and ordering limits.

In fact, all their brand assets, including logos, product and property imagery, radio advertisements, videos and more, are immediately available to approved users because MarketingBench is also a secure digital marketing asset management system.

WebbMason docBuilder allows quick print turn-around for one-off items such as proposals, presentations or sell sheets. This on-demand document printing technology enables users to build, proof, order and ship professionally bound documents without ever leaving their desks. While trimming 30 percent off the cost of retail print shop prices, WebbMason docBuilder also saves agents from having to stand in line at retail copy stores for printed documents.

Manufacturers who value efficient warehousing and supply chain management save time and money with WebbMason’s collateral print management and print supply chain management capabilities. WebbMason helped one major manufacturer achieve documented savings of more than one million dollars. The company lacked a seamless, centralized system for print, fulfillment and marketing services, and needed a business partner that could provide time- and money-saving product design, print production and delivery ideas. WebbMason redesigned and re-engineered the company’s forms, tags and displays; improved print and binding methods for enhanced quality and appearance; streamlined distribution and fulfillment services; and implemented a MarketingBench site for them, resulting in cost savings as well as new process efficiencies.

Manufacturers also have come to WebbMason for creative, eye-catching ways to market their products. WebbMason’s marketing innovation team has helped them convert catalogs to interactive eBooks, create direct response videos and more.

For one MarketingBench client, WebbMason identified a way for the organization to immediately save $15,000 on print collateral, stationery items, promotional products and wearables, simply by combining orders in advance of its upcoming events, and imprinting items such as placemats in a more cost-effective way.

WebbMason manages the promotional marketing strategy including fulfillment for two of the largest US non-profits. Donors who reach specified contribution levels are thanked with customized letters and different types of gifts, which WebbMason warehouses and packages as part of our fulfillment and distribution services. The program helps the organizations reinforce critical relationships with their biggest donors.

WebbMason also handles the direct mail control testing for these organizations. We collaborate with their advertising agencies, then design and execute “control packages” that test messaging, images and incentive offers to maximize response rates. Both organizations now nurture leads more effectively, as WebbMason helps them turn information quickly into personalized messaging.

One of the largest fund-raising programs WebbMason runs for non-profits is an annual calendar sale for regional churches in the Midwest. WebbMason’s MarketingBench provides a customized order entry and tracking platform with extensive reporting capabilities for the organization that sponsors the calendar program. WebbMason also helps shape the communications directed at the organization’s customer base and manages the calendar print production as well as the associated billing and collections for each calendar customer. WebbMason’s efforts have improved manufacturing, shortened the turnaround time, and yielded savings of more than $100,000 for our client.

WebbMason’s Interactive and Web Services Group also works with non-profits, delivering unique donation platforms that incorporate social media and allow donors to create their own personal fund-raising campaigns, select the cause they want to support, and invite others to join their cause. WebbMason’s solution maximizes social media’s potential for promoting causes while keeping association fund-raising costs down. By giving donors a way to personalize their messaging, WebbMason helps bring fund-raising solicitations alive to more individuals on a more personal level.

It’s all part of WebbMason’s mission to help non-profits achieve lofty and important goals despite often-limited resources.

Connect is one of several innovations WebbMason brings to tech companies to keep their marketing processes moving. Another is MarketingBench, our digital marketing management system that acts as a full-scale field marketing tool for internal and external sales and marketing resources, giving them instant access to branded items they rely on to help them sell. WebbMason’s MarketingBench provides an on-demand portal that enables tech firm users to access, customize, order and ship company marketing materials like brochures, promotional items, point-of-purchase products, signage, tradeshow supplies, vehicle graphics and much more.

In contrast to organizations that license "off the shelf" solutions, we have full control over the technologies we deploy, and can accommodate a vast field of customization and configuration as needed by our customers. Couple that with our culture of “saying yes,” and tech firms have an innovative, responsive marketing partner.

A global high-tech firm recently partnered with WebbMason for the production and distribution of its in-store pricing and specification signage. Much of the signage requires weekly updates, and each store update is unique. These updates are provided to WebbMason by 2 pm daily. Our programming team created an automated process to print, kit, package and ship all orders by 6:30 pm on the same day. We also recommended alternate materials and print production processes. Kitting and packaging errors were eliminated, timelines are now met, and the firm’s cost decreased by more than 15 percent.